Xie Yi and Tong Guanghui
Zhangjiajie Global Geopark administrative committee, China
On this July, Zhangjiajie Global Geopark, Chinese Photographers Association, "Popular Photography" magazine and Aoshen Media Group jointly held a touring exhibition of ¡°Zhangjiajie Landform¡± scenery photography in Beijing, Shanghai, Guangzhou and Wuhan high-speed railway stations successively. More than 70 scenery photographs of ¡°Zhangjiajie Landform¡± sparkled in the exhibition and attracted numerous travelers.
To deepen exchanges and cooperation, as well as to promote the "Zhangjiajie Landform" scenery and boutique travel routes, more than 150 travel agencies, many well-known photographers and media are invited. Focused on displaying the ¡°Zhangjiajie Landform¡± scenery, which is characterized by a combination landscape of sandstone peaks, stonewalling, gorges, natural bridges, mesas, platforms and karst caves, the exhibition prompted strong reactions. Meanwhile, as part of the improvement plans recommended in the 2014 revalidation letter, the exhibition also managed to improve visitors¡¯ effective awareness of the geosites and geosites protection.
In recent years, photography has become an important promotion platform of Zhangjiajie Global Geopark. The park has cooperated with Chinese Photographers Association and held Zhangjiajie Scenery Photography Exhibition in the past two years. Besides, a variety of photography exchange activities has been carried out in association with other agencies, and over 30,000 photographers both at home and abroad have been involved. Photography not only records Zhangjiajie¡¯s ¡°Grand view, Grand occasion, Great momentum¡±, but also makes Zhangjiajie Global Geopark known to more and more people.
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